Cable TV is dying, and streaming devices are the reason. Why pay $150/month for hundreds of channels you don't watch when you can stream exactly what you want for a fraction of the cost? The right streaming device turns any TV into a smart TV—often better than the smart features built into your TV.

But the streaming device market is crowded. Roku, Fire TV, Apple TV, Chromecast, NVIDIA Shield—each has strengths and loyal fans. The best choice depends on your ecosystem, budget, and what you actually watch.

Let's find your perfect streaming companion.

Understanding Streaming Device Types

Streaming Sticks

Compact devices that plug directly into HDMI ports.

  • Pros: Affordable, portable, hidden behind TV
  • Cons: Limited processing power, no Ethernet
  • Examples: Roku Streaming Stick, Fire TV Stick

Streaming Boxes

Larger devices with more power and features.

  • Pros: Better performance, more storage, Ethernet
  • Cons: More expensive, requires shelf space
  • Examples: Apple TV 4K, NVIDIA Shield

Smart TV Platforms

Built into the TV itself.

  • Pros: No extra device, single remote
  • Cons: Slower updates, limited app selection, can't upgrade
  • Examples: Roku TV, Fire TV Edition, Google TV
TypePerformancePrice RangeBest For
StickGood$25-50Budget, secondary TVs
BoxExcellent$100-200Primary TV, power users
Built-inVariesIncludedSimplicity
External streaming devices typically outperform built-in smart TV platforms. They receive updates longer and offer better app selection.

Top Streaming Devices for 2026

Best Overall: Apple TV 4K (3rd Gen)

The premium choice with unmatched performance and ecosystem integration.

  • Resolution: 4K HDR, Dolby Vision
  • Audio: Dolby Atmos
  • Storage: 64GB or 128GB
  • Price: ~$130 (64GB), ~$150 (128GB)

The A15 chip handles everything smoothly. AirPlay integration is seamless for Apple households.

Best Value: Roku Streaming Stick 4K

Excellent performance at an accessible price.

  • Resolution: 4K HDR, Dolby Vision
  • Audio: Dolby Atmos (via passthrough)
  • Features: Voice remote, private listening
  • Price: ~$50

Roku's interface is the most neutral—no ecosystem pushing you toward specific services.

Best for Alexa Users: Fire TV Stick 4K Max

Deep Alexa integration for Amazon households.

  • Resolution: 4K HDR, Dolby Vision
  • Audio: Dolby Atmos
  • Features: Alexa voice, smart home dashboard
  • Price: ~$55

The smart home dashboard controls compatible devices directly from your TV.

Best for Google Users: Chromecast with Google TV

Google's ecosystem in streaming form.

  • Resolution: 4K HDR, Dolby Vision
  • Audio: Dolby Atmos
  • Features: Google Assistant, personalized recommendations
  • Price: ~$50

Google TV's recommendations aggregate content across services effectively.

Best for Power Users: NVIDIA Shield TV Pro

The most powerful streaming device available.

  • Resolution: 4K HDR, Dolby Vision
  • Audio: Dolby Atmos, DTS:X
  • Features: AI upscaling, gaming, Plex server
  • Price: ~$200

The Tegra X1+ chip handles 4K gaming, Plex serving, and AI upscaling simultaneously.

Best Budget: Roku Express 4K+

4K streaming at the lowest price.

  • Resolution: 4K HDR
  • Audio: Dolby Audio
  • Features: Voice remote, simple setup
  • Price: ~$35

It lacks some premium features but delivers solid 4K streaming.

Streaming Device Comparison

DeviceResolutionDolby VisionDolby AtmosPrice
Apple TV 4K4KYesYes$130
Roku Stick 4K4KYesPassthrough$50
Fire TV 4K Max4KYesYes$55
Chromecast4KYesYes$50
Shield TV Pro4KYesYes$200
Roku Express 4K+4KNoNo$35

Choosing by Ecosystem

Apple Household

Best choice: Apple TV 4K

  • AirPlay for easy casting
  • Apple Fitness+ integration
  • Seamless with iPhone, iPad, Mac
  • Apple Arcade gaming

Amazon/Alexa Household

Best choice: Fire TV Stick 4K Max

  • Alexa voice control throughout
  • Smart home dashboard
  • Prime Video optimized
  • Ring doorbell integration

Google Household

Best choice: Chromecast with Google TV

  • Google Assistant integration
  • Cast from any device
  • YouTube/YouTube TV optimized
  • Nest device control

No Ecosystem Preference

Best choice: Roku Streaming Stick 4K

  • Neutral interface
  • All major apps available
  • No ecosystem pushing
  • Simple, clean experience

Key Features Explained

4K and HDR

  • 4K: Four times the pixels of 1080p
  • HDR: Better contrast and colors
  • Dolby Vision: Premium HDR format
  • HDR10+: Samsung's HDR format

Most streaming services offer 4K HDR content. Your TV must also support these formats.

Dolby Atmos

Immersive audio with height channels. Requires:

  • Atmos-capable streaming device
  • Atmos-capable soundbar or receiver
  • Content mixed in Atmos

For soundbar recommendations, see our Dolby Atmos soundbar guide.

Voice Control

All major devices support voice:

  • Apple TV: Siri
  • Fire TV: Alexa
  • Chromecast: Google Assistant
  • Roku: Roku Voice (or Alexa/Google via app)

Voice search across services saves time finding content.

App Availability

Universal Apps (All Platforms)

  • Netflix, Prime Video, Disney+
  • Hulu, HBO Max, Paramount+
  • YouTube, YouTube TV
  • Spotify, Apple Music

Platform-Specific Considerations

  • Apple TV+: Best on Apple TV (obviously)
  • Prime Video: Best on Fire TV
  • YouTube: Best on Chromecast
  • Peacock: Available everywhere now

Got Questions About Streaming Devices? Let's Clear Things Up.

Do I need a streaming device if my TV is already smart?

Not necessarily, but external devices typically offer better performance, faster updates, and more apps. If your smart TV feels slow or lacks apps you want, an external device is a worthwhile upgrade.

Which streaming device has the best picture quality?

At 4K HDR, they're essentially identical—the source content matters more than the device. The NVIDIA Shield's AI upscaling can improve lower-resolution content, but for native 4K, any modern device looks great.

Can I use multiple streaming devices on one TV?

Yes, just plug them into different HDMI ports. Some people use different devices for different purposes (gaming on Shield, casual viewing on Roku).

How much internet speed do I need for 4K streaming?

Netflix recommends 25 Mbps for 4K. In practice, 50+ Mbps provides buffer-free streaming with room for other devices. Check your WiFi setup if streaming stutters.

Are streaming devices better than smart TV apps?

Usually yes. External devices receive updates longer, have faster processors, and offer better app selection. Smart TV platforms often become outdated within a few years.


A streaming device unlocks your TV's full potential. Start with the Roku Streaming Stick 4K for excellent value, or invest in the Apple TV 4K for premium performance. For better audio, pair with a Dolby Atmos soundbar.